Persian Way's Exclusive Brands
All brands are exclusive to Persian Way and are offered only through the official website and its representatives — that exclusivity is itself a guarantee of authenticity.
Browse products from all brandsPersian Way
Persian WayThe family's parent brand
Persian Way is the company's brand — the name under which all of the family's product brands (Happix, Cellox, Gabrist and GreenGrade) find their meaning, and the name under which the sales representatives' toolkit is offered as well.
Happix | PROUD
Happix & PROUDBody care, beyond healthy nutrition
To arrive, you have to keep moving. The green path to health is built from these small moments.
Our bodies are shaped every day by the choices we make — from what we eat and drink to the habits that become part of our daily lives. Health is not the result of a sudden decision; it is the product of conscious choices that, over time, turn into a lifestyle.
Happix and PROUD were born of this very outlook — the belief that caring for the body is not limited to healthy nutrition alone. Feeling good, having more energy, staying active, finding balance and enjoying life are all part of this journey. That is why we have worked to develop products that, alongside their nutritional value, offer a pleasant consumption experience and companionship on the way to a healthy lifestyle.
We believe that tomorrow's quality of life begins with the choices we make for our bodies today.
Conscious Nutrition
Caring for the body begins with daily choices. Conscious nutrition and choosing the right foods and beverages can be an effective step on the path to health, sustained energy and the formation of a healthy, balanced lifestyle.
Energy and Balance
A properly nourished body is better prepared for activity, movement and fitness. Combining functional nutrition with daily activity can help create a sense of well-being, boost energy and maintain quality of life.
The Good Feeling of Life
The result of caring for the body is not limited to physical health. The pleasure of experiencing new flavors, family gatherings, a sense of balance and happy moments with loved ones are all part of the journey that leads to a better quality of life.
Selux
CelloxPerfectionism in Iranian manufacturing, from quality to beauty
Cellox care and beauty products are made with a creative, exclusive amino-acid formulation — a first in Iran — and with high-quality European perfume in the Magical and Dreamword families, all with respect for the environment.
Gabrist
GabristA new approach to caring for the earth
The best fertilizer for a farm is the farmer's footsteps. We are committed to the earth, for tomorrow.
In a world where the earth needs care more than ever, Gabrist draws on the power of nature and biological science to offer a new path toward soil revival and agricultural sustainability.
Building on the power of nature and biological science, and on a novel approach rooted in organic-biological agriculture, the brand offers a new path for reviving the soil and restoring balance to the natural cycle of production — where soil health is the foundation of plant life and crop quality.
We believe that together we can return the earth to its best self. Gabrist means life, means earth, means the future.
Strengthening Soil Life
Drawing on natural compounds and rich biological resources, Gabrist products supply the nutrients the soil needs and create a fertile bed for healthy plant growth.
Sustainable Biological Balance
At Gabrist, our approach is grounded in preserving the soil's natural balance. Without the use of harmful compounds, and by strengthening biological processes, we contribute to the sustainability and health of the agricultural ecosystem.
Reliable Results
From production to use, Gabrist products are built on transparency and quality. Every formulation is the result of a controlled process committed to environmental standards.
GreenGrade
GreenGradeHome care, beyond cleanliness
Cleanliness can leave its mark… without leaving a trace of harm on nature.
Cleanliness is no longer just about keeping our living spaces clean; it depends on the choices we make every day for our homes, workplaces, cars and every space we live in — choices that make greater cleanliness, more effective performance and deeper respect for the environment possible all at once.
GreenGrade was born of this very outlook — a brand that develops innovative cleaning solutions with an environmentally friendly approach. Products with effective performance and smart design that help the mark of cleanliness remain in our living spaces, not the mark of harm on nature.
We believe that cleaning and caring for the home, alongside caring for nature, are not two separate paths; together, they shape a new definition of cleanliness.
Calm Within the Home
Cleanliness does more than change how a home looks; it completes the sense of calm, comfort and enjoyment of life in the space we inhabit every day, keeping the home ready for togetherness, rest and warm, pleasant moments.
Focus at Work
A clean workplace brings focus, order and quality together — a space where working becomes a better experience, bringing motivation, creativity, productivity, higher-quality daily interactions and greater satisfaction at work.
Enjoying the Journey
A clean car does more than look tidier; it carries a sense of care, calm and readiness for every new road, turning daily commutes and trips both short and long into a more pleasant, enjoyable experience.