The Persian Way Story
The road we have travelled
Documented milestones of Persian Way from the beginning until today — each one based on an official company record.
2015 (1394)
Stepping into the world of direct selling
Persian Way began its activity in direct selling with an innovative approach inspired by Iranian culture, believing that every person — of any profession, age, and background — should be able to build their own business.
2015 (1394)
5 July 2015
Adoption of the executive bylaw for the Note to Article 87
The legal framework for network marketing in Iran was established with the adoption of the executive bylaw for the Note to Article 87 of the Trade Union System Law — the very foundation on which Persian Way's activity is built.
2015 (1394)
12 October 2015
Receiving the network marketing business license
Rahe Sevom Parsian Trading Engineering Co. received the official business license in the category "Network Marketing Business Unit," with category code 741413 and union ID 0423665352, valid for five years.
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Regional warehouses, faster delivery
With the launch of warehouses in Tehran, Isfahan, and Shiraz, representatives' orders are now shipped from the nearest center, shortening delivery times across the country.
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Exclusive family brands
Cellox (care and beauty), Happix and PROUD (nutrition and health), Gabrist (earth care), and GreenGrade (home care) — all exclusive to Persian Way and offered only through the official website and representatives.
2020 (1399)
29 November 2020
Renewal of the business license
Persian Way's network marketing business license was renewed, with operations continuing under the supervision of the Supervisory Committee and Iran's Center for Trade Unions and Traders Affairs.
2025 (1404)
Smart Product Catalogue
The Cellox and Happix Smart Catalogue was released: a specialized introduction to each product with active ingredients, method of use, and suitable age group — a tool for more informed selling by representatives.
2026 (1405)
New-generation printed catalogues
The 2026 GreenGrade, Gabrist, and Happix & PROUD catalogues were released, with a digital flipbook version of all of them made available on the website.
2026 (1405)
A fresh, trilingual store
The official store was redesigned with a new visual identity and made available in three languages — Persian, English, and Arabic — to make it accessible to audiences beyond the country's borders.
1444
Our vision
Persian Way's 50th anniversary
The goal that gives today's journey its meaning: reaching the year 1444 (2065) and celebrating half a century, alongside a family that grows every year.
Official License and Independence
Rahe Sevom Parsian Trading Engineering Co. holds a network marketing business license in accordance with the executive bylaw of the Note to Article 87 of the Trade Union System Law, and has no affiliation with any other governmental or non-governmental body or organization.
A Network Across the Country
With warehouses in Tehran, Isfahan, and Shiraz and a network of independent representatives, Persian Way delivers health-focused products to every corner of the country.